Experiences, Motivations, Perceptions, and Attitudes Regarding Ethnic Minority Village Tourism

Ethnic minority villages are a vital part of tourism in certain destinations, often attracting many domestic and international visitors to experience unique local cultures authentic lifestyles. However, much the relevant literature has not examined tourist motivations, perceptions, attitudes regarding ethnic village tourism. This exploratory qualitative research analyzed user-generated blogs uploaded by people sharing their experiences Guizhou Province, China. ROST Content Mining6 software was employed identify toward The findings indicated that included natural aesthetic, cultural service interaction, entertainment. main motivation activities. strongest perceptions were villagers, Miao Dong family life, services environments. Tourist mostly positive. Suggestions for better satisfying needs improving derived from data.